Entitlement: What Makes For A Good Title?

A topic near and dear to my heart, since the novel I think is ready to go out doesn't have a title I'm really happy with.

It needs to be striking.  It needs to be evocative.  It needs to fit on a book cover, for novels, which is why you have a lot more leeway on the short stories for length on short stories.  Subtitles can be nice for clarification, especially if the name is more evocations.  Then, there's a certain tendency of self-publishing amateurs to go for subtitles, and often extended ones, so there's a certain danger of not appearing professional.  They also may make the reader not pick it up, because of wanting a self-contained work -- or waiting for the rest to be released.
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My Top Ten Tips for the Prospective Writer

This went for both the writing side and the selling side.

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How Not To Lose the Plot

Plot, plot, plot.

One panelist quoted and inverted Foster's definitions of a story and a plot.  Reversing the king and queen was one thing, but he described "The queen died and then the king died" as a plot whereas "The queen died, and then the king died of grief."  Another panelist took off with it as the matter of the first being a mere chronology and they explicate how a mere sequence of events is not a plot or a story.

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